Most websites rely on a team to keep it up and running. Your team probably consists of content creators and graphic designers, analysts that track the visitor data, and SEO specialists that keep the site at the top of the rankings. If you want your website to perform well and be easy for your target audience to find, your whole team must work together with an SEO strategy in mind.
So, how do you keep everyone on the same page for SEO success?
Set Up Regular Communications
One of the most challenging pieces of an SEO strategy is keeping everyone on task and informed. The purpose of keeping everyone in the loop is to make sure that no one on the team loses sight of the end goal. There are many moving pieces and several roles involved in managing a website. Everyone has to know precisely what is expected of them and what tasks are on their plate.
Internal communications can be challenging to fine-tune, and you may need to do some experimenting to find the right balance. The goal is to keep everyone up-to-date while not becoming a time-suck. Your team may prefer a 15-minute standup meeting at the beginning of the workday. Or a tool like Basecamp may be more your speed. Or, it might be a combination of tools and regular meetings that suits everyone's needs. Whatever works best to keep everyone on task and informed is really the best tool for you.
Find the Right Project Management Software
Or, if you already use a project management solution, make sure your SEO strategic tasks are included.
There are several SEO-related tasks to be done every week. After all, Google relies on more than 200 factors when ranking websites. Some of the most common SEO tasks include:
Managing site architecture
Analyzing site and page performance
Managing internal links
SEO keyword research
Creating SEO-driven content
Link creation and acquisition
Additionally, with content creation, there are additional tasks for every blog post or web page. These include crafting SEO-driven headings and subheads, adding alt text to graphics and images, not to mention creating valuable content for your site visitors.
All of the tasks for every project should be tracked so that nothing slips through the cracks. For everything—from behind-the-scenes meta tags to snappy headlines and pitch-perfect social media posts—to be coordinated toward your SEO goals, it needs management.
Make Your Workflow Collaborative
With so many tasks being handled by different team members, one way to keep things moving is to create a collaborative workflow. This ensures that no assignment gets stuck in the pipeline or lost in the shuffle.
The right workflow can mean something different to every team, especially if team members are working remotely. So, once again, you may have to do some experimenting to see what works. It can help to have clearly defined roles and responsibilities so that everyone knows the part they play and it's clear who should be next in the handoff.
It might look like a cycle, or it may be more linear. When you take a moment to think about how projects work, it becomes easy to see which roles need to be involved.
For example, if you keep up with bi-weekly blog posts to help drive traffic to your website, here's what the lifecycle may look like:
Use the SEO strategy and keywords to brainstorm blog topics
Content creator writes the blog post and crafts an SEO-driven headline
The blog post then goes to a proofreader who adds internal links
From there, the blog post gets graphics added
Then the blog post is previewed online, alt text and meta tags are added, and a CTA button
The post goes live, and an analyst tracks the performance and accompanying social media stats
As you can see, many roles are touching each piece of content, so finding the right tool or set of tools to collaborate will make your workflow more efficient.
Here are a few areas where collaboration can be beneficial:
Brainstorming and idea generation
Knowledge sharing or knowledge base
Reporting and analytics
When everyone has insight into the team's efforts and progress being, it helps boost motivation and keeps everyone engaged.
Create an SEO Strategy that Keeps the Whole Team Involved
In short, the best path to success with an SEO strategy is to get your team on the same page and keep them moving toward the same goal. From brainstorming to reporting and analytics, find the right tools and workflows that your unique team needs to work efficiently without anything getting lost along the way.
Interested in learning more about how an SEO strategy can help increase the quality and quantity of your web traffic? Contact us to get started.