Inclusive Language Best Practices
On Thursdays, we do something called “Training Thursday” at ArcStone. Last Thursday, our training was about accessibility. We revisit this topic because it’s an ever-changing discipline that we’re committed to.
At ArcStone, our motto is “The web for everyone.” When websites are accessible, all users have equal access to information, making the web more inclusive.
Inclusive design is only one piece of the puzzle. This post covers another central element – the words we use.
Remember the old nursery rhyme?
Sticks and stones may break my bones
But words shall never hurt me.
I can still hear the chanting on the playground.
It couldn’t be further from the truth. Words can hurt. They can be isolating, and they can make people feel excluded.
Our words matter; more than ever, using inclusive language is vital.
Before we get into it, I am not an expert on inclusive language. But, it’s an important topic that will make the web a better place for everyone.
So, what exactly is inclusive language?
In its Guidelines for Inclusive Language, The Linguistic Society of America (LSA) defines inclusive language as “language that acknowledges diversity, conveys respect to all people, is sensitive to differences, and promotes equal opportunities.”
Using inclusive language involves not referencing age, race, and ethnicity unless relevant and, if necessary, using age, race, body size, or ethnicity as adjectives instead of nouns. For example, use “older people” instead of “the elderly” or “Chinese people” instead of “Chinese.”
Inclusive language respects everyone and helps create a more welcoming environment.
In a way, inclusive language relates to accessibility. It creates an environment of respect, acceptance, and love. It also conveys the message that everyone is welcome and helps foster a sense of belonging.
General Inclusive Language Guidelines
People-first Language
Universal Phases
We all come from different backgrounds and have unique experiences. For this reason, it’s important to remember that “common” idioms may not be so common at all.
I remember talking to a work colleague a few years ago, and I said, “That kind of jumped the shark.” She looked at me with a perplexed expression. She had no idea that “jumped the shark,” coined from a famous Happy Days episode, meant the idea had seen its better day.
Another big culprit in the web world is acronyms and jargon. Stringing together industry jargon isn’t inclusive. Plus, it’s confusing!
Eliminate Harmful Language
This one may seem obvious, but always avoid derogatory terms or outdated expressions that could be offensive or harmful to individuals or groups.
There is No “Normal”
This one is important. There really is no “typical” type of person. Communicating with this bias will only isolate groups of people.
Terms like “non-native speakers” or “non-white” positions some groups as the norm and everyone else as “other.”
How can you make sure your website content is inclusive?
- Don’t make assumptions about users based on race, gender, age, sexuality, etc.
- Avoid using language that could be considered offensive, outdated, insensitive, or exclusive.
- Create content that celebrates diversity and includes people from all backgrounds.
- Make sure that all images used are diverse and represent a range of identities.
- Include accessibility considerations like adding alternative text to images or transcripts for audio.
- And, finally, the most essential point, if you need more clarification, ask.
Inclusive language and accessibility can be confusing. Be gentle with yourself as you try to learn, and find your way.