Post-Pandemic Digital Marketing Tactics
Ilia Jones | July 2021
While the global pandemic isn’t over, things in the U.S. have largely returned to normal. And while this normalcy is welcomed with open arms, it may be time to look at the marketing strategies you adopted in the last year. As we move forward, it’s time to review what’s working now and has future potential and what may be needed in the future.
Personalization Works
One thing that isn’t going away is marketing personalization. Marketing personalization provides customers and prospective customers an opportunity to interact with your brand in a way that feels human, one-on-one. Like you’re speaking directly to them to address their needs.
Speaking directly to customers (or customer segments, in reality) is an effective way to be super targeted in your marketing. Marketing personalization works by using automation and data analytics tools to learn more about customer behavior. You then use that information to create tailored campaigns directed at specific customer segments.
Customer Experience is King
Things have been hard for long enough. Customers are ready for things to be easy. They want to be treated well, with seamless experiences from their first click through the completed transaction.
Additionally, Google’s latest algorithm is treating customer experience as a top priority. So, if you’ve been putting off a website upgrade, it might be time to invest in web design and performance.
One way to improve customer experience is by Incorporating chatbots and live chat into your website. This technology allows you to offer a great customer experience with 24/7 availability. Whether your customer is online at four in the morning or four in the afternoon, they can get their questions answered.
Review every step of your customer journey to find places where you can make things a little smoother or a little friendlier and watch your brand loyalty rise!
Trust and Integrity Are Everything
Unexpected consequences of the pandemic were a rise in misinformation and conspiracy theories, as well as an increased focus on iniquities in our society. Now, post-pandemic customers are looking for brands they can trust.
Your Mission can no longer be a statement hidden on your About Us page—it must be front and center.
Find ways to share your “why” and allow the customer to see your mission-driven business values. Be transparent about your environmental impact and efforts to improve. Explain your sourcing and labor practices. When done authentically, sharing your values will help you attract and retain loyal customers.
Everyone is On Social Media
After a year of not being able to socialize in person, social media usage has skyrocketed. And those habits, once formed, are not easily changed even though we can get together in person again.
Having a strong social media marketing strategy is essential to get your brand in front of potential customers. It is an essential part of growing brand awareness as well as customer interaction. If you don’t have a strong, consistent social media presence, it may be time to take stock of the channels you’re using. That way, you can find out where you’re getting traction and put your efforts into what’s working rather than what’s not.
Additionally, tracking the social media metrics that matter can help you cut through the noise to see the best opportunities for impact.
Digital Marketing Tactics for the Post-Pandemic World and Beyond
If you need help finding your digital marketing footing in this post-pandemic world, ArcStone can help. Our expert staff can help you create a path forward with digital strategies, SEO, and social media integration. Contact us today to learn more about how we can help you navigate the new world.
