Case Study

Faribault Foods is a century-old producer of shelf-stable foods and beverages that manages a diverse family of trusted brands distributed nationwide through retail, private label, and co-manufacturing partnerships. Founded in 1895, the company has built an extensive portfolio including well-known brands like Butter Kernel vegetables, Kuner’s beans, Mrs. Grimes, SeaSide, SunVista, and Chilli Man specialty foods. As a producer of shelf-stable foods and beverages distributed nationwide through their own brands, retailer private labels and co-manufacturing partners, the company specializes in canned vegetables, beans, meats, soups, chili, stews, and pasta, serving both consumer markets and major food companies seeking co-manufacturing solutions.

With processing facilities in Minnesota and Illinois and a commitment to sourcing the best ingredients from prime growing regions, Faribault Foods required a digital partner capable of managing the complex technical ecosystem that supports their multi-brand portfolio. Now owned by La Costeña, one of Mexico’s largest canned food companies, their marketing team needed consistent digital excellence across all brands while ensuring each maintained its unique identity and market position. They sought strategic oversight and deep technical expertise to keep their digital presence stable, accessible, and scalable as they continued to expand their product offerings and market reach.