Give to the Max Day (GTMD) is Coming! Is Your Nonprofit Ready?
Blog updated September 12th, 2025
November 20th, 2025, is Give the Max Day (GTMD25) here in Minnesota. It will be a big day of giving thanks, and we can’t wait!
Since we regularly get questions about Give to the Max Day, we compiled some important information for our nonprofit friends.
What is Give to the Max Day?
Launched in 2009 as a collaborative venture spearheaded by the Minnesota Community Foundation and many other notable organizations, GiveMN’s vision is to help make the state of MN a better place.
Give to the Max, which occurs annually before Thanksgiving in November, is its main event. This day of giving is a well-publicized event for Minnesota nonprofits and schools, encouraging donations through a 24-hour online fundraising marathon.
Over the years, GiveMN has grown substantially, helping to raise hundreds of millions of dollars for causes across Minnesota.
Why Should My Nonprofit Participate?
Give to the Max Day is about more than just raising funds—it’s about raising awareness and forging connections with passionate supporters who want to create a better Minnesota. The event boosts visibility for nonprofits that might not otherwise reach as large an audience and provides a focused opportunity to tell impactful stories and engage new and existing donors in meaningful ways.
The event also encourages friendly competition through leaderboards and cash prizes for organizations across different categories. This incentive structure can significantly increase donations, helping nonprofits hit and exceed their fundraising goals.
One thing to note. The fees associated with GTMD are steep. The processing fee for Give to the Max Day 2025 is 6.9% of the donation amount. The GiveMN website stipulates that this fee covers the cost of maintaining the fundraising platform and the credit card processing fees.
How Can My Nonprofit Participate?
GiveMN makes it easy to register for Give to the Max. Simply complete the registration form on the website and fill out the to-dos within your organization’s administrative area. It’s not too late to register! Registration for GTMD25 will close at 11:59 a.m. CST on Wednesday, November 19, 2025.
Tips for Making the Most of GTMD25
Get Started Early and Set Clear Goals
Set a fundraising goal and create a plan to achieve it. Consider the channels your organization will use to reach your audience, and consider what specific projects or programs you’d like to promote.
Bake GTMD25 into Your Overall EoY Giving Plan
Use GTMD25 as a pilot for testing new messaging and strategies to help refine your outreach. Since it provides a focused, high-traffic event, it’s an ideal time to experiment with new ideas, observe real-time engagement, and gather insights for your other end-of-year giving campaigns.
Share a Compelling Story
Storytelling is one of the most effective ways to illustrate the impact of your work. Whether you use video or written communications, highlight your work so your donors can see how their contributions will help make a difference.
Engage Donors with Matching Gifts
Leverage major donors or company partnerships by using matching gifts to increase each donation’s impact substantially.
Leverage Social Media and Email Marketing
Be sure to promote GTMD25 before the day of the event. Build momentum with countdowns, testimonials, and sneak peeks at your Give to the Max Day goals. Keep followers updated on progress on the big day and thank donors in real-time.
Say, Thank you!
Showing appreciation is critical. Send thank-you messages directly through the GiveMN platform or use your email marketing system to express gratitude. Consider following up with a note or phone call to connect and keep the connection strong.
Contact us today if you need help planning or executing your GTMD25 strategy!
