A pioneer in distance learning, BlueSky is Minnesota’s most established online public charter school. Since 2000, BlueSky has provided a free, high- quality online curriculum to Minnesota students in grades 7 to 12.
BlueSky Online School’s website no longer served their needs. They had outgrown it over the years.
They needed a website that would serve multiple audiences from their students, school community, staff, to prospective students and families.
The website also required a tight integration with the Moodle platform and parent portal.
Before beginning on the website redesign, we conducted interviews with students, parents, and staff to make sure we addressed important functionality and features. Through the interviews, we gained an understanding of their digital habits and guided our blueprint website plan.
Since serving Students is at the heart of what BlueSky does, we decided to prominently feature them, front and center, on the website.
We also added a blog so content could be used to deepen the school community’s engagement, improve SEO, and resonate with prospective students and their families.
After launching their redesigned website, BlueSky's organic traffic is up 70% and goal conversions are up 107%.
In collaboration, we've taken a gardener's approach to their website, continually updating and adding enhancements to the website, to serve the unique needs of their audiences.