Case Study
Social Current needed a unified website quickly after merging two major national associations, with flexibility for evolving content and programs. ArcStone delivered.
Social Current emerged from the strategic merger of two major national associations serving the social sector: The Alliance for Strong Families and Communities (Alliance) and the Council on Accreditation (COA). As a unified organization, Social Current advances equity, well-being, and systemic change across the social sector.
Our Role
- Strategy
- WordPress Redesign & Development
- Scalable CMS Architecture
- Hosting & Training
The Challenge:
The merger of two major national associations left Social Current in urgent need of a cohesive web presence. With a tight timeline, incomplete content, and evolving organizational priorities, the site needed to go live quickly while leaving room for phased rollouts. They required a platform that could unify audiences, support future expansion, and reflect a bold new brand—all without overwhelming internal content teams.
Our Approach
ArcStone partnered with Social Current to rapidly design and develop a flexible WordPress website that could evolve alongside the organization. Our strategic approach identified key priorities: scalable architecture, intuitive information hierarchy, and modular design components that allowed staff to build and expand content over time.
The project emphasized a rapid development cycle without sacrificing usability or design quality. We built a responsive, accessible site architecture optimized for long-term growth while providing backend flexibility so Social Current staff could independently manage updates and additions.
Reviewing The Results
Social Current successfully launched its new website on a compressed timeline, debuting a unified brand and web presence to the national social sector. The site is easy to manage and update, supports modular content growth, and provides a stable foundation for future development. As the organization continues to grow, the site is evolving with it, easily supporting new initiatives, programs, and audience needs.
Domain Authority 38
Strong domain authority achieved through the strategic merger, establishing Social Current as a credible and authoritative voice in the social sector with solid search engine recognition.
270K+ Sessions
Social Current attracted over 270,000 website sessions, demonstrating successful audience engagement and significant reach as the newly unified organization builds its digital presence.
27% Organic Search
Over a quarter of all website traffic arrived through organic search results, indicating strong early brand visibility and search relevance for Social Current’s key topics and services.