Case Study

ArcStone redesigned Project Angel Heart’s website to better share their mission of delivering medically-tailored meals to those facing serious illness.

Project Angel Heart's new website on monitor screen

Project Angel Heart operates under the belief that nutritious food is medicine for people experiencing illness. Each year, the organization prepares and home-delivers over 815,000 medically tailored meals at no charge to more than 5,200 Coloradans living with cancer, kidney disease, HIV/AIDS, and other severe illnesses. Their comprehensive approach combines meal delivery with nutrition education, ensuring clients receive both immediate nourishment and support during their treatment journey.

The organization’s signature fundraising event, Dining Out for Life, mobilizes restaurants across Colorado to support their meal delivery programs. Through partnerships with organizations like Anthem Blue Cross and Blue Shield in Colorado’s Foundation, Project Angel Heart continues expanding access to medically tailored meals and nutrition services for those who need them most.

Our Role

WordPress Redesign & Development
Custom Storytelling Block Development
Interactive Event Mapping (Dining Out for Life)
User Experience Optimization
Content Strategy & Organization
Donor Engagement Enhancement
Fundraising Event Support Strategy
Video Content

The Challenge:

Project Angel Heart’s previous website didn’t effectively support their storytelling needs or provide the tools necessary for major fundraising events like Dining Out for Life. The organization needed better ways to communicate the impact of medically-tailored meals while creating engaging experiences for donors, volunteers, and community partners. Additionally, the platform needed to serve both individual meal recipients and the broader community supporting their mission.

Project Angel Heart Website before redesign on laptop screen. Text: "Before Redesign" on top.

Our Approach

ArcStone implemented a comprehensive WordPress redesign that prioritized impact storytelling and community engagement. We developed custom story blocks that enable Project Angel Heart to share client testimonials and program outcomes more effectively, allowing visitors to connect emotionally with the organization’s mission. These storytelling tools were designed to highlight real client experiences and demonstrate the life-changing impact of nutritious meals during illness.

The centerpiece of the project was creating a custom interactive map for the Dining Out for Life event. This mapping functionality allows supporters to easily locate participating restaurants in their area and understand how their dining choices directly support meal delivery programs. The interactive element transforms event participation into an engaging, user-friendly experience that encourages greater community involvement.

We restructured the site’s content to create clear pathways for different user types – whether someone needs meal services, wants to volunteer, or seeks to support the organization financially. The new platform ensures that critical information about meal delivery services remains easily accessible while also elevating donor engagement opportunities and volunteer recruitment efforts. Throughout the redesign, we maintained focus on creating an intuitive, welcoming digital experience that reflects Project Angel Heart’s compassionate approach to serving those facing serious illness.

Reviewing The Results

Project Angel Heart now operates a storytelling-focused website that better communicates the critical importance of medically-tailored meals while engaging supporters more effectively. The custom event mapping functionality has enhanced their signature Dining Out for Life fundraising campaign, making it easier for community members to participate and support the organization. The improved platform strengthens donor relationships while better serving meal recipients and volunteers who support their essential nutrition services.