Case Study
Dedicated to transforming trauma, loss, and disability, Mind Body Solutions needed a flexible website to scale and grow.
Mind Body Solutions, best known for adapting yoga for persons living with disabilities and awakening the connection between mind and body, has trained over 800 yoga instructors worldwide in its pioneering method. It serves a growing community of clients who achieve life-changing results working with Mind Body Solutions. Mind Body Solutions needed an accessible and flexible website to act as a hub for their local presence and worldwide online audience and a content partner to help develop a social media strategy and launch a new YouTube initiative.
Our Role
- WordPress Website Redesign
- Support & Hosting
- Video Production & Training
- Virtual Events
- Social Media
- Strategy & Support
Molly Bachman
Director, Development, Yoga Instructor
Our partnership with ArcStone has enhanced our ability to serve our global community of people living with trauma, loss, and disability ~ and their caregivers. They helped us create a user-friendly, accessible new website, an educational, interactive YouTube channel, and also helped us produce highly successful digital fundraising events. At every turn, the ArcStone team has supported our work with next-level patience and skill.
The Challenge:
Over the years, Mind Body Solutions’ website felt bloated, and the navigation was no longer intuitive. The organization’s mission had expanded, and adding new sections to the site created problems because it was created before the new WordPress block editor was released. The website’s functionality struggled to keep up with the demands of the nonprofit’s tech stack. More specifically, Mind Body Solutions needed a better calendar system that accommodated class signups and a hub that supported their events. Furthermore, given the mission of Mind Body Solutions, it was vital that the website be accessible and offer a great user experience for all.
Our Approach
Since Mind Body Solutions classes and events are vital to their mission, they needed an approach that allowed them to seamlessly add new events while offering users a friction-free experience. ArcStone researched and vetted various WordPress plugins before landing on Events Tickets Plus.
Website content had accumulated over the years, and we needed an efficient way to migrate existing content to the new site. In addition, SEO progress needed to be preserved. Mind Body Solutions and ArcStone determined what content to migrate to the new site. Once the list was assembled, All In One WP Import was used to migrate the content. Finally, as a nonprofit organization, donations are vital. The Give plugin offers the functionality and tight integration Mind Body Solutions requires.
ArcStone also helped develop a strategy and launch an ambitious new YouTube campaign to grow the online video and training audience. We successfully produced two virtual events that met Mind Body Solutions’ fundraising goals and provided video production support for ongoing content creation.
Reviewing the Results
The new website is easy for the Mind Body Solutions team to update, and the WordPress framework offers the ability to scale and grow alongside the organization. Visitors of all abilities can easily navigate the growing content, sign up for classes, volunteer, find resources, and donate.
Mind Body Solutions’ core event, “Kiss My Asana,” held in April 2021, was a huge success. They smashed their goal, and user engagement was way up. Also, the YouTube channel and social media reach of Mind Body Solutions continues to grow at a fantastic pace. With ArcStone’s support, training, and guidance, Mind Body Solutions is well-prepared to produce great content for its community, grow its mission, and keep helping the people who need it most.
157 Videos
The Mind Body Solution YouTube channel has released over 150 videos since its launch and has gathered over 85,000 views to date.
490% Increase
In YouTube subscribers since The Hub YouTube and social media project launched.
32% Increase
In user sessions on the Mind Body Solutions website so far this year.