Case Study

ArcStone delivered an accessible, mobile-optimized website redesign for the Jack Jablonski Foundation’s spinal cord injury research mission.

Jack Jablonski Foundation's redesigned website on monitor screen.

The Jack Jablonski Foundation is a 501(c)(3) charitable organization dedicated to advancing research for innovative treatments to achieve victories over paralysis. On December 30, 2011, during a hockey game between Benilde-St. Margaret’s and Wayzata High Schools, 16-year-old Jack Jablonski was checked from behind and went head-first into the boards. The impact fractured his C5 and C6 vertebrae and severed his spinal cord, leaving him paralyzed from the chest down. The unprecedented outpouring of community support following Jack’s injury inspired his family and friends to establish the Jack Jablonski BEL13VE in Miracles Foundation on the one-year anniversary of his accident.

Since its inception over 11 years ago, the Jack Jablonski Foundation has raised $4.5 million for spinal cord injury research and recovery programs. The organization currently funds clinical trials for 24 people with spinal cord injuries, including groundbreaking treatments such as Spinal Cord Neuromodulation and studies at Mayo Clinic and UCLA. Jack graduated from USC in 2019 and now serves as Associate Digital Media Content Specialist for the Los Angeles Kings while continuing his rehabilitation therapy and participating in the foundation’s funded clinical trials. His unwavering belief that every day holds the potential for something amazing to happen drives both his personal recovery journey and the foundation’s mission to help others living with paralysis.

Our Role

WordPress Website Redesign
Accessibility Implementation (WCAG Standards)
Mobile Optimization & Responsive Design
Neon CRM Integration
Content Strategy & Migration
WooCommerce Setup Planning
SEO Fundamentals Implementation
Staff Training & Support

The Challenge:

The Jack Jablonski Foundation’s outdated website was difficult to edit, lacked proper accessibility features, and provided poor mobile experience. The old site was being patched rather than properly rebuilt, creating ongoing maintenance issues that diverted staff attention from mission-critical work. The foundation needed to reach both traditional donors and younger supporters while clearly organizing content about research initiatives, recovery stories, and assistance programs. Additionally, they required better integration with their fundraising systems and event registration capabilities to support their major annual fundraising events.

The organization faced significant challenges in effectively communicating their critical role in spinal cord injury research and recovery support. The existing platform failed to showcase the foundation’s impressive impact, including their $4.5 million in raised funds and current support of clinical trials for 24 people with spinal cord injuries. The website needed to serve multiple audiences effectively while honoring Jack’s inspiring story and positioning the foundation as a leading advocate for the broader spinal cord injury community.

JJF's site before redesign on laptop screen

Our Approach

ArcStone delivered a complete WordPress redesign focused on accessibility compliance and mobile optimization. We implemented Web Accessibility Initiative standards throughout the site while creating a modern, engaging experience that appeals to diverse age groups. The new platform integrates seamlessly with Neon CRM for donations and event registration, with planning for future WooCommerce functionality. We restructured content organization to better showcase the foundation’s critical role in spinal cord injury research and recovery support.

Our approach began with ArcStone’s Blueprint process, a structured consultative engagement that resulted in a shared understanding of scope, direction, and deliverables. Through planning sessions with foundation leadership, we defined a detailed roadmap covering content architecture, accessibility considerations, and technical requirements. The technical implementation focused on creating a mobile-first design with responsive architecture optimized for diverse devices and user needs. We developed enhanced content strategy that reorganized materials to better showcase research initiatives, recovery stories, and assistance programs while providing clear pathways for different user types. Our team implemented comprehensive SEO fundamentals and provided extensive WordPress training for foundation staff to ensure long-term success.

JJF's new Jack's Story page on redesigned website.

Reviewing The Results

The Jack Jablonski Foundation now operates a modern, accessible website that effectively serves the spinal cord injury community while engaging supporters across age demographics. The mobile-first design and accessibility compliance ensure the platform welcomes all users, while integrated fundraising tools support major events and ongoing campaigns. The improved content organization better communicates the foundation’s research impact and recovery programs, while enhanced donation processing and event registration capabilities strengthen the foundation’s ability to continue advancing their mission of making recovery possible for everyone living with spinal cord injuries.