Case Study
ArcStone modernized APTI’s brand and website for younger professionals with a WordPress redesign and streamlined member management.
The Association for Psychological Type International (APTI) is a global nonprofit organization dedicated to the understanding and application of psychological type theory. As an international membership organization, they advance the ethical use of type instruments and foster personal growth within the psychology profession.
APTI needed to modernize its digital presence to better serve a new generation of professionals while honoring its established legacy in the psychology field. The organization required a comprehensive rebrand and website redesign to remain relevant and engaging to today’s diverse membership.
Our Role
- Strategy & Discovery
- Brand Redesign & Logo Development
- WordPress Redesign & Development
- Accessibility Compliance (WCAG 2.2 AA)
- Membership UX & Event Integration
The Challenge:
APTI’s legacy website and branding were creating barriers to growth and engagement. The outdated site struggled to appeal to Gen Y and Z professionals entering the field, with a navigation structure that was confusing for potential members and unclear entry points for non-members. Most critically, their visual identity conveyed rigidity through “boxed-in” design elements that contradicted APTI’s mission of nuance, ethics, and personal growth. The organization risked appearing stagnant despite being a dynamic, globally relevant association at the forefront of psychological type research and application.
Our Approach
ArcStone partnered with APTI to execute a comprehensive rebrand and digital transformation that would honor their professional legacy while positioning them as a forward-thinking organization. Our strategic approach balanced gravitas with energy, creating a fresh visual identity that avoided rigid “box” metaphors while maintaining the credibility essential for a psychology-focused professional association.
The website redesign prioritized user experience for APTI’s diverse audience segments, creating clear pathways for members, non-members, and prospective members. We built the new platform on WordPress with full WCAG 2.2 AA accessibility compliance, ensuring the site would be inclusive and accessible to all users.
Key technical implementations included a comprehensive sitemap redesign, custom interior page templates, Gravity Forms integration for seamless registration processes, and Events Calendar functionality to showcase APTI’s robust learning offerings. We also developed innovative content strategies, including a weekly meme initiative that modernizes their outreach without compromising professionalism.
Reviewing The Results
APTI now presents as a forward-looking, globally relevant organization that successfully bridges its respected legacy with contemporary appeal. The redesigned platform has significantly strengthened their appeal to younger professionals while maintaining credibility with established members.
The new website provides an intuitive backend system that empowers APTI staff to independently manage content, events, and member communications. The scalable, mobile-friendly architecture supports the organization’s continued growth and evolution in the digital space.
100/100 Accessibility
Showing the perfect accessibility score from the PageSpeed report
Member management solution
highlighting the streamlined user experience and navigation improvements
100/100 Best Practices
Demonstrating the technical quality and UX standards