Here’s $10,000, Now What? WWAD? (What Would ArcStone Do?)

By Lisa Hirst Carnes | April 2019


Close your eyes and imagine someone slips you a cool $10,000. COLD. HARD. CASH.

With one caveat, you need to use the money to market your organization. Sorry, hope you didn’t start researching trips to exotic lands or hot tubs.  Not sure where to start? We get this question all the time.

Read on to learn WWAD (What Would ArcStone Do).

A $10,000 marketing budget might look something like this:

$2,000 Strategy and Blueprint

You can’t build a house without a blueprint. Similarly, you can’t execute an effective marketing campaign without a marketing strategy.

At ArcStone, our first step is a discovery session where you meet with a digital marketing strategist.

During this session, we’ll work together and discuss critical elements to your plan such as:

  • Objectives and goals
  • Target audience
  • Current situation
  • Competition
  • Core competencies

After the meeting, the ArcStone team huddles and creates a unique marketing roadmap that fits your organization’s goals and objectives.

$4000 Content Marketing Jumpstart

To rise above your competition, you’ll need great content that provides value for your audience.

Using persona creation and jobs theory, we’ll create content from start to finish that engages your audience and paints you as a thought leader.

We recommend content marketing because it works to improve your brand’s visibility in search and it has staying power. The downside to content marketing is that creating quality content takes a bit of time.

Depending on your needs, we’ll create content in a variety of formats including:

  • Blogs posts and articles (of course!)
  • Premium content including eBooks and whitepapers
  • Infographics, data visualizations, and visuals
  • Videos! For many of our clients, video is central.
  • Webinars
  • Podcasts and more.

$2000 Analytics and Reporting Foundation

Perhaps the greatest advantage of digital marketing versus traditional marketing is the ability to measure the effectiveness of your marketing activity. Measuring our activity takes the guesswork out of the equation so we can focus on what’s working.

We use Google tools like Tag Manager, Search Console, and of course, Google Analytics to create easy-to-understand dashboards that offer helpful insights and make your data come to life.

$2000 Paid Promotion Injection

If your organization is new, it may be necessary to put some money into a paid campaign. Content marketing will build your SEO and organic visibility, but that won’t happen overnight.

Whether it’s a paid plan using Google Ads, Facebook, LinkedIn, or Outbrain, (your audience and goals will determine that). We’ll enlist the power of paid to give you a quick injection of qualified traffic to your site. Think of it as a quick shot in the arm.

We know it can be confusing to decide where to spend your marketing budget. That’s why we’re here to help put together a pragmatic plan that can be measured and refined.

If you’d like to see how we can help your organization put together a marketing roadmap that will move you to the next level, contact us today!

Topics: Digital Marketing

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