Case Study
West Central Initiative believes a vibrant, inclusive, and sustainable world starts in West Central Minnesota.
West Central Initiative (WCI) serves West Central Minnesota through funding, programs, and aid. They work with small business owners seeking to launch, expand, raise money, or bring an idea to life. WCI envisions a vibrant, inclusive, and sustainable world where our planet is respected. Its regional economy aims to bolster vibrant and prosperous communities where all people feel welcome, appreciated, and connected.
Our Role
- WordPress Website Redesign
- Support & Hosting
- Content Assistance
- SEO Strategy
- Hybrid Events & Video
Sarah Casey
Director Of Strategic Communications
ArcStone’s guidance and expertise in planning and executing our organization’s first large-scale hybrid event was invaluable. We had goals and a vision. ArcStone helped us make it a reality. In fact, early in the planning process we watched a webinar ArcStone created about hybrid events. We used ArcStone’s “down-to-the-minute” timeline guidance to create a clear plan for the night. ArcStone truly was a partner from beginning to end. Our guests, both in-person and online, felt the same level of engagement, interaction, and fun—which was our shared goal! It was a night to remember.
The Challenge:
West Central Initiative wanted an engaging site with dynamic features to showcase its impact. Due to the nature of the organization, the website needed to accommodate donations, events, and news and be easy for the staff to update and maintain.
Our Approach
We created a dynamic website powered by WordPress that accommodates all the content they need. The website supports donations and events. It combines dynamic content with hybrid events to keep its community updated and engaged. All areas of the website are easy to maintain, allowing the staff to keep everything up-to-date.
West Central Initiative’s core missing is all about community, and the new website with hybrid events and dynamic content serves its audience well on any device.
Reviewing the Results
The new website is clean, easy to navigate, and user-friendly. The website plays a significant role in supporting the mission of the organization. Because users may not be familiar with the organization or its purpose, the new site helps to increase exposure and showcase its impact. The new site’s ability to include hybrid events has led to huge success.
ArcStone also provided critical training and consulting to West Central Initiative, which allows them to now produce their own virtual and hybrid events, letting them stay much more connected to their ever-expanding audience.
120% Increase
The engaging design and content have increased the average time-on-page by over 120%.
35% Increase
The new site has attracted 35% more visitors than the previous year.
34% Increase
The website has seen a 34% increase in new visitors.