Case Study

ArcStone redesigned Hi-Heat Industries’ website with SEO and generative engine optimization for B2B heating solutions.

Redesigned Hi-Heat Industries website displayed on a computer screen, featuring a modern layout with an industrial background image, centered text box introducing the company and its custom flexible heaters, and a clean navigation bar with orange accents.

Hi-Heat Industries has been designing and manufacturing custom flexible heaters for over 40 years, building their reputation on craftsmanship that exceeds expectations. The company specializes in creating thin industrial heating solutions that conform precisely to surfaces, serving critical applications across food service, medical, laboratory, optical, and security industries. From ATMs and food display cases to incubators and vending machines, Hi-Heat’s custom solutions power essential equipment that businesses and communities depend on daily.

As a manufacturing company focused on product excellence and operational expertise, Hi-Heat Industries recognized they needed a dedicated digital partner who understood their specialized market. With four decades of employee pride and dedication to quality craftsmanship, they had built a solid foundation but needed strategic marketing support to communicate their capabilities effectively online and reach the commercial clients who could benefit from their custom heating expertise.

Our Role

Website Redesign & Development
Search Engine Optimization (SEO)
Paid Advertising Management (Google & Microsoft)
Ongoing Marketing Strategy & Support
Content Marketing & Creation
Analytics & Performance Tracking
Generative Engine Optimization (GEO)

The Challenge:

Hi-Heat Industries faced multiple digital challenges that were limiting their growth potential. Their existing website was outdated, lacked modern UX standards, and wasn’t optimized for SEO or mobile responsiveness. With their internal team focused on day-to-day operations and product development, they needed an experienced digital partner to build and execute a comprehensive marketing strategy that would generate qualified leads and support business growth.

The company required both immediate improvements to their digital presence and a long-term strategic partnership that could evolve with emerging technologies and changing customer search behaviors.

Old Hi-Heat Industries website on a laptop screen with an orange and gray layout, showing diagrams of heating elements and text about flexible electric heaters, featuring a dated design with dense content and multiple navigation tabs.

Our Approach

ArcStone began with a complete WordPress website redesign focused on streamlined navigation, product clarity, SEO best practices, and responsive design. We prioritized user engagement and lead generation while modernizing Hi-Heat’s brand presence online.

Simultaneously, we revamped and optimized their Google Ads campaigns to improve performance and ROI, then launched and managed Microsoft Advertising campaigns to expand visibility across additional search networks. Our SEO specialists developed and executed targeted optimization strategies to strengthen organic search presence, increase qualified traffic, and grow inbound leads.

Building on this foundation, we’ve expanded our partnership to include cutting-edge AI-driven discovery initiatives. Through generative engine optimization (GEO), we’re positioning Hi-Heat to stay ahead of evolving customer search behaviors by enhancing visibility within large language models such as ChatGPT, Perplexity, Gemini, and Copilot.

Redesigned Hi-Heat Industries “Reps & Distributors” webpage with a modern dark header, bold white typography, and a map of North America showing distributor locations marked with blue pins. The layout is clean and professional with orange accent elements and a simple navigation bar.

Redesigned Hi-Heat Industries “Store” webpage with a dark navy background, white text, and orange accents. The page features product information about catalog heaters, safety details, and a grid of heater model listings along the bottom.

Reviewing The Results

Hi-Heat Industries has experienced significant improvements across all digital marketing channels. The new website delivers enhanced user engagement and stronger lead generation capabilities, while the modernized design accurately reflects the company’s expertise and professionalism.

The ongoing partnership has evolved into a comprehensive digital growth strategy that positions Hi-Heat for continued success as customer search behaviors and technology platforms continue to evolve. Their investment in both traditional and emerging digital marketing approaches ensures sustained visibility and lead generation across current and future channels.