Case Study

ArcStone partnered with DSB Rock Island to redesign their website with comprehensive local SEO strategy for their accounting and advisory services firm.

Redesigned DSB Rock Island website displayed on a computer screen, featuring a clean blue and white layout with the headline “Grow Your Business. Protect Your Wealth. Enjoy Your Success.” The page includes a call-to-action button labeled “Our Process” and an image of a family hiking at sunrise, reflecting a professional and approachable brand identity.
Logo for DSB Rock Island featuring bold white text on a dark blue background. The words “DSB” appear in large letters to the left, with “ROCK ISLAND” stacked to the right. A thin rectangular border surrounds the text, broken at the bottom by a gold and white compass emblem, symbolizing direction and connection.

DSB Rock Island is a professional services firm that provides comprehensive accounting, tax, audit, and advisory services to businesses and individuals seeking integrated financial solutions. The firm combines business services with wealth management, operating under the philosophy of “Grow Your Business. Protect Your Wealth. Enjoy Your Success,” and distinguishes itself through an in-depth discovery process that crafts personalized strategies for each client’s unique goals. With their DSB Rock Island Promise emphasizing connected, proactive, and accessible service, the firm has built its reputation on knowing their clients personally and providing responsive support with guaranteed 24-hour response times.

Following a brand consolidation and merger that expanded their footprint, DSB Rock Island faced significant digital challenges that were undermining their professional reputation in local markets. Their outdated Elementor-based website was difficult to manage and scale, while the recent merger had created inconsistencies in their Google My Business data, local citations, and search presence across their expanded service areas. As a firm that prides itself on being proactive and accessible, they recognized that their fragmented digital presence was confusing potential clients and contradicting their core promise of reliable, responsive service. They needed a trusted digital partner capable of executing both technical website improvements and comprehensive local SEO remediation to establish a unified online presence that matched their professional expertise.


Our Role

  • Website Redesign & Development
  • Local SEO Strategy & Implementation
  • Citation Audit & Cleanup
  • Google My Business Optimization
  • Analytics & Reporting
  • Site Migration & Platform Modernization

The Challenge:

DSB Rock Island was trapped in an outdated Elementor-based website that was difficult to manage and scale. The recent merger had created significant challenges with inconsistent and inaccurate Google My Business data, local citations, and search presence across their expanded market areas. The fragmented digital presence was confusing potential customers and undermining trust in their local markets.

The bank needed a modern, scalable website platform combined with comprehensive local SEO remediation to ensure accurate representation across all digital touchpoints. They required a trusted digital partner capable of executing both technical website improvements and strategic local search optimization under one cohesive approach.

Old DSB Rock Island website shown on a laptop screen with a white and navy layout featuring a background image of a lake and kayakers. The page headline reads “Finally, a financial services firm who ‘gets it.’” with supporting text about business and wealth management services.

Our Approach

ArcStone executed a complete digital transformation for DSB Rock Island, beginning with a comprehensive website rebuild using the modern Kadence framework. This migration eliminated the limitations of their previous Elementor setup while providing a scalable foundation for future growth.

Simultaneously, we conducted a thorough local SEO audit to identify and correct inconsistencies across citations, directories, and Google My Business listings. Our team systematically cleaned up inaccurate information resulting from the merger, ensuring consistent NAP (Name, Address, Phone) data across all platforms.

This integrated approach simplified project management for DSB Rock Island while ensuring that all digital initiatives were strategically aligned with their post-merger brand consolidation goals.

Redesigned DSB Rock Island “Our Wealth Advisors” webpage displaying black-and-white portraits of financial advisors in a clean, modern carousel layout with bold navy headers and a note linking to FINRA’s BrokerCheck.
Redesigned DSB Rock Island “Contact Us” webpage with a professional form for inquiries alongside photos and addresses of the Mendota Heights and Edina offices, styled in a clean navy and white layout with orange accents.

Reviewing The Results

DSB Rock Island now operates a modern, user-friendly website that effectively serves their multi-location banking customers while maintaining easy backend management for their staff. The comprehensive local SEO improvements have significantly boosted their accurate search presence and local user trust.

By centralizing their digital initiatives with ArcStone, DSB Rock Island achieved a seamless, data-driven, and professionally managed online experience that supports both their growth objectives and their commitment to serving local communities with reliable financial services.

Let ArcStone Help with Your New WordPress Website!

Get Started