Case Study

Hope Chest for Breast Cancer Foundation called on ArcStone to create a mobile-first website that could better serve families in need and strengthen donor engagement.

Hope Chest's new redesigned website on monitor screen.

Hope Chest for Breast Cancer Foundation is a compassionate nonprofit organization dedicated to providing direct financial assistance and emotional support to individuals and families affected by breast cancer. Founded with the understanding that a cancer diagnosis brings not only physical and emotional challenges but also significant financial burdens, the foundation serves as a critical lifeline for those navigating the complex journey of breast cancer treatment and recovery.

The organization operates on the principle that no one should face breast cancer alone or be forced to choose between essential medical care and basic living expenses. Hope Chest provides emergency financial assistance for housing, utilities, transportation, childcare, and other essential needs that arise during treatment. Beyond financial support, the foundation offers emotional resources, connects families with local support networks, and advocates for comprehensive care that addresses the whole person, not just the disease. Their work has directly impacted hundreds of families across their service area, providing both immediate relief during crisis moments and ongoing support throughout the cancer journey.

Our Role

WordPress Redesign & Development
Mobile-First Design Implementation
User Experience Optimization
Content Strategy & Hierarchy
Call-to-Action Enhancement
Donor Journey Optimization
Hosting & Support Services

The Challenge:

Hope Chest’s legacy website didn’t effectively reflect their mission or serve their diverse audiences. The site lacked clear calls-to-action, proper visual hierarchy, and compelling storytelling elements needed to engage donors and communicate impact effectively. Mobile usability was particularly poor, which created significant barriers since many families seeking assistance and donors supporting the cause increasingly accessed information through mobile devices. The existing platform failed to convey the urgency and importance of the foundation’s work or provide intuitive pathways for both seeking help and offering support.

The organization faced unique challenges in balancing the needs of two very different user groups with distinct emotional states and goals. Families facing breast cancer needed immediate, clear access to assistance information during an already overwhelming time, while potential donors required compelling impact stories and seamless giving experiences. The website needed to maintain sensitivity to the emotional weight of breast cancer while effectively communicating the foundation’s professional capabilities and positive impact. Additionally, the platform had to work flawlessly on mobile devices, as many users access support resources during treatment appointments or other moments when desktop access isn’t available.

Hope Chest website before redesign on laptop screen.

Our Approach

ArcStone implemented a comprehensive WordPress redesign with mobile-first principles at the foundation of every design decision. We restructured the information architecture to create clear, distinct pathways for both families seeking assistance and donors wanting to support the mission, ensuring neither user group felt overwhelmed by irrelevant information. The new design emphasizes storytelling and impact while implementing strategic calls-to-action throughout the user journey that feel supportive rather than pressuring.

Our approach centered on creating an emotionally intelligent user experience that acknowledges the sensitive nature of breast cancer while maintaining hope and empowerment. We carefully balanced the visual design to be professional and trustworthy while remaining warm and approachable. Every page was optimized for mobile devices with improved navigation, faster loading times, and touch-friendly interactions that work effectively for users who may be accessing the site during medical appointments or while managing treatment side effects.

We developed a content strategy that highlights the foundation’s impact through authentic storytelling while providing clear, actionable information for families in crisis. The donor journey was optimized to build emotional connection through impact stories while providing multiple engagement levels, from one-time donations to ongoing monthly support. Our team implemented technical optimizations to ensure fast, reliable performance, recognizing that slow-loading pages could create additional stress for families already dealing with medical challenges.

Hope Chest's about section on redesigned website.

Hope Chest's shop page on redesigned website

Reviewing The Results

Hope Chest for Breast Cancer Foundation now has a modern, mobile-optimized website that effectively serves both families in need and committed donors. The improved user experience includes clearer messaging, superior mobile usability, and stronger engagement paths that support the organization’s dual mission of providing direct assistance and building community support. Enhanced calls-to-action and donor journey optimization have strengthened the foundation’s ability to attract and retain supporters while better serving families facing breast cancer challenges, creating a digital platform that truly reflects the compassionate, professional care that defines their work.