Case Study
ArcStone redesigned Loaves & Fishes’ website with improved filtering and mobile-first design, streamlining meal service access for Twin Cities families.
Loaves & Fishes is a Twin Cities food access organization dedicated to providing free, nutritious meals to individuals and families experiencing food insecurity throughout the metropolitan area. Operating multiple program sites across Minneapolis and St. Paul, the organization serves thousands of community members each week through its meal programs. Their mission focuses on ensuring that everyone in the community has access to healthy, dignified meals regardless of their circumstances, working to address both immediate hunger and long-term food security challenges.
Our Role
- WordPress Redesign & Development
- Mobile-First User Experience Design
- Advanced Filtering & Search Implementation
- Interactive Mapping Functionality
- Content Strategy & Storytelling
- Donor Engagement Optimization
- Hosting & Support Services
The Challenge:
Loaves & Fishes faced challenges with clunky site navigation, outdated design, and unclear service access information that made it difficult for families to find meal locations and schedules. The website needed to serve both community members seeking food assistance and donors wanting to support the mission, requiring clear information architecture and compelling storytelling that didn’t compromise service accessibility.
Our Approach
ArcStone implemented a comprehensive WordPress redesign prioritizing mobile-first user experience and improved filtering capabilities. We developed enhanced search and filtering functionality that makes it easy for families to find meal locations by neighborhood, day, or time. The redesign includes interactive mapping features inspired by successful food access platforms like Project Angel Heart, along with streamlined storytelling sections that engage donors without creating barriers for service users. The $23,500 project focused on creating intuitive navigation paths for both primary audiences while maintaining the organization’s warm, welcoming brand voice.
The development process emphasized accessibility and performance, ensuring the site loads quickly on mobile devices where many community members access information. We structured content to prioritize meal location information while weaving in impact stories and donation opportunities naturally throughout the user journey. The WordPress platform provides Loaves & Fishes staff with easy content management tools, allowing them to update meal schedules, add new locations, and share success stories without technical assistance. This empowers the organization to maintain current information and respond quickly to community needs.
Reviewing The Results
Loaves & Fishes now operates a user-friendly website that significantly improves food access for Twin Cities families while strengthening donor engagement. The advanced filtering and mapping functionality makes it simple for community members to find meal services when and where they need them. The mobile-optimized platform serves users accessing information through various devices, while improved storytelling elements help donors understand the critical importance of food access work in building community health and stability.
96% Speed
96% of visitors see main content load in under 1.4 seconds, dramatically reducing bounce rates and keeping users engaged.
99% Excellence
Desktop users experience instant response to clicks and taps 99% of the time, creating a seamless browsing experience.
100% Pass Rate
Site meets Google’s strict performance standards across all key metrics on both mobile and desktop platforms.