Case Study
ArcStone redesigned MACMH’s website to improve mental health resource access for families and educators.
The Minnesota Association for Children’s Mental Health (MACMH) is a statewide organization dedicated to improving mental health outcomes for children and adolescents across Minnesota. Through advocacy, education, and resource development, MACMH works to ensure that all children have access to the mental health support they need to thrive.
MACMH serves as a critical bridge between families seeking mental health support, educators requiring training and resources, and advocates working to improve children’s mental health systems throughout the state. The organization provides essential training programs, support materials, and advocacy tools that advance children’s mental health initiatives across Minnesota communities.
Our Role
- WordPress Redesign & Development
- Mental Health-Focused User Experience
- Accessibility Implementation & Testing
- Resource Organization & Search
- Family-Centered Design Approach
- Training Platform Integration
- Content Strategy & Migration
The Challenge:
MACMH’s outdated website made it difficult for families and educators to access critical mental health resources and training opportunities. The site lacked clear navigation for different user types and didn’t effectively communicate the urgency and importance of children’s mental health advocacy. Additionally, the platform needed to be accessible to users who might be experiencing mental health crises or supporting children in crisis, requiring sensitive design approaches.
Our Approach
ArcStone redesigned MACMH’s website with mental health clarity and family focus at the center of every decision. We prioritized trauma-informed design principles to ensure the platform could serve users who might be experiencing mental health crises or supporting children in crisis. This sensitive approach required careful consideration of navigation patterns, content presentation, and user experience flows that would not overwhelm or further stress vulnerable visitors.
We implemented comprehensive accessibility standards while creating intuitive navigation that serves families, educators, and advocates differently based on their specific needs and circumstances. The design process included extensive user testing to ensure that each audience could quickly find relevant resources without confusion. Our approach emphasized clear visual hierarchy, simplified language, and multiple pathways to critical information, recognizing that users might be accessing the site during emotionally difficult moments.
The new platform organizes resources effectively and provides clear access to training programs, support materials, and advocacy tools that advance children’s mental health across Minnesota. We developed a robust content management system that allows MACMH staff to easily update resources and training materials, ensuring that families and educators always have access to the most current information and support tools available.
Reviewing The Results
MACMH now operates a welcoming, accessible website that effectively serves Minnesota families and educators seeking children’s mental health resources. The improved platform makes it easier for families to find support during difficult times while providing educators with training and advocacy tools they need. The accessibility-focused design ensures that the website serves all community members, including those who may be experiencing mental health challenges, while positioning MACMH as a trusted leader in children’s mental health advocacy.
314% Traffic Increase
Strategic content optimization and technical SEO improvements drive measurable growth, connecting more families with essential mental health resources when they need them most.
473% Backlink Growth
Trusted content and community partnerships establish your organization as the go-to resource for children’s mental health information, amplifying your reach across Minnesota.
31ms Response Time
Near-instant interaction response creates a smooth, stress-free experience for families seeking support.