ArcStone | Work Case Study: Summit IR

Case Study

How we helped drive a massive increase in leads, and cut costs for Summit

Summit Information Services sells new and used networking and server hardware to medium and large companies. Summit's excellent service and knowledgeable staff have helped build a loyal customer base that appreciates how Summit goes above and beyond to help customers solve their IT hardware challenges.

Our Role

WordPress Website Redesign
Content Marketing
Video
Marketing Automation / HubSpot

Dan Olson

Director of Sales & Marketing

“The biggest reason I've stayed with ArcStone is their commitment to customer service. I'm a firm believer in vendor alignment. I'd been burned by other agencies in the past, but with ArcStone I have a team of competent, intelligent and capable individuals in my corner.”

The Challenge:

Summit needed a way to stand out in a crowded and competitive market. Their current product-based web store wasn’t generating sales or leads and didn’t show off Summit’s excellent service and staff. Without the huge ad spend of competitors, Summit couldn’t drive quality traffic with paid advertising efforts.

Our Approach

Without the huge ad spend of competitors Summit couldn’t drive quality traffic with paid so ArcStone built a content marketing engine that generated better traffic and create leads with premium content and marketing automation.

Website redesign - replaced product based site with content useful to audience

HubSpot - integrated marketing automation to business processes

Blog - dramatically grew organic traffic with regular blog content

Premium content creation - created high engagement and captured thousands of leads with premium gated content

Year Over Year Results

The new content marketing and marketing automation campaigns have created a large base of highly engaged leads that Summit can market to.

Summit’s large sales staff now has a solid online strategy to backup their sales efforts and help position Summit uniquely in the marketplace.