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Big Brothers Big Sisters of the Greater Twin Cities | Mentoring Organization

An Impact-Driven Nonprofit WordPress Site

Situation

Big Brothers Big Sisters of the Greater Twin Cities approached ArcStone with a need to reconnect with their audiences online. A ground up redesign would help to unlock their marketing potential and increase internal efficiencies.

Big Brothers Big Sisters Logo

Contributions

  • Content Marketing
  • Video
  • UX Design
  • WordPress Development

Headshot of Gail Vold Greco, Director of Communications and Public Relations of Big Brothers Big Sisters Twin Cities

Gail Vold Greco | Director of Communications and Public Relations

“We are SO PROUD of the new site. You make us look good! — Thanks for all your help — including all the above-and-beyond work with the board presentation and project scope changes along the way. It's truly a delight working with you and the whole ArcStone team.”

Our partnership with BBBS Twin Cities began with a complete content and website audit to get a firm understanding of the existing content and functionality. That audit paired with audience interviews and personas, helped to lay the groundwork for the new website.

Image of a Big Sister and Little

"Bigs"

"Littles"

Image of a Little holding up his pointer finger
Image of four donors with a check

"Donors"

"General"

Image of a man to represent the general persona

We wanted visitors to immediately and intimately understand the relationships of “Bigs” and “Littles” — so we proposed a background video to engage visitors.

To conserve budget and expedite production we were able to repurpose video BBBS already had within their media library.

Image of the website on tablet view and mobile view

Video and clear calls to action engage visitors, and quickly create clear pathways for key audiences.

Image of the signing-up process on an iPhone

4x

Increase in Leads

Their previous website was not responsive, and analytics revealed 38% of their audiences was mobile.

Implementing a combination of WordPress CMS and Gravity forms empowers BBBS staff to quickly and easily manage custom contact forms on landing pages, or wherever they desire.

Everyone was excited to see a dramatic surge in leads within the first week of launch.

Moving to a responsive website, better targeting and improved forms helped generate 4x more leads in Donations and Volunteers!

To jump start promotion of the new site we were able to secure a $10k Ad Grant for BBBS Twin Cities.

Google Ad Grants, AdWords for Nonprofits

Interested in exploring the opportunity for an Ad Grant for your nonprofit organization? ArcStone is an official Google Partner. Contact us and we can show you how.

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