Your Coronavirus Web Strategy Playbook

By Lisa Hirst Carnes | March 2020

If you’re like a lot of the people we work with, the world you woke up to this morning is one you wouldn’t have recognized a few weeks ago. Restaurants are shut down, conferences have been cancelled, and half of us are either working from home or not working at all.webstrategyplaybook-08

In the midst of all this, though, the world of business keeps moving forward. Coronavirus or not, your customers and community have a need for what you provide. So, how do you keep your organization running while dealing with changes and disruptions that seem to be arriving on top of one another?

The answer, for most, is going to be a bigger reliance on web-based tools and strategies. In today’s post, we want to outline a few of them you can use to stay on top of things during the current pandemic…

Get Good at Using Zoom and Other Online Meeting Tools

It goes without saying that you won’t be attending many meetings, trade shows, or conferences in the next few months, but that doesn’t mean you and your team can’t take advantage of face-to-face time with customers and prospects.

Using tools like Zoom and Skype, you can mimic the experience of being in the room with a colleague, volunteer, or vendor. Most modern laptops have cameras built right in to them. If your computer is older, invest in a good webcam and a few software licenses. Then set aside a quiet room for online meetings and you’ll be good to go.

Start Selling Products Online

If you don’t have a shopping cart or basic ecommerce tools on your website, this might be the perfect time to add them. That’s because your customers will be looking for a convenient way to get what they need while minimizing personal physical contact. 

All indications so far are that regular mail and shipping services won’t be affected by the coronavirus pandemic in a major way. So, if you can sell products online there is a good chance you can keep revenue coming in. We like WooCommerce for WordPress

AS_CrashCourse_Graphic_wordpress-webinar_image-3Make it Easier for Your Team to Work Remotely

It’s likely that you and your team will miss some time in the coming months. Sick days are going to be a part of the process, and with schools being closed, a lot of parents will have to stay home to care for loved ones.

You can minimize the loss of productivity by taking advantage of real-time communication and file sharing tools. You might already be familiar with Dropbox, G Suite, and other apps, but this is your chance to begin using them to their fullest potential.

Stay in Touch with Employees, Clients, and Vendors

The people and businesses you work with need to be hearing from you frequently. If there are going to be changes to your business and hours, or the availability of certain products, you want them to receive that information from you before it becomes a major concern.

Email is the perfect tool for spreading news internally and externally. However, you might also want to post frequently to your social media accounts if you have customers or prospects who prefer those channels.

Adjust to New Conditions as They Arrive

One of the most important things you can do is to simply stay aware of what’s happening and remain flexible. No one really knows what the next few weeks or months will bring. If they did, then the current epidemic wouldn’t have caught us so flat-footed in the first place.

Remember that people have dealt with these kinds of situations in the past. Conditions are going to change but you can adapt and overcome. Take each new challenge as it arises, and you’ll come out better than you might think.

Ready to Put These Ideas into Action?

If you and your team are looking for ways to stay productive and profitable during the coronavirus pandemic, then we encourage you to reach out for a free consultation today. We’ll work with you – over phone or videoconference, of course – to examine the challenges that lie ahead and find a strategy that makes sense for your business.

Topics: In the Community