Top content marketing tools to guide and expedite your efforts

By Lisa Hirst Carnes | March 2018


At our content marketing crash course last week, we mentioned some of our favorite tools for content marketers.

Here are some of our favorites content marketing tools to help get you started:


Collaboration & Workflow


Trello is a flexible, easy to use tool that’s valuable for collaborating with team members and establishing a workflow.

Brandpoint Hub

Brandpoint HUB eliminates crowded inboxes, keeps feedback organized and provides an easy way for your entire team to work together. Brandpoint HUB’s features include a dynamic editorial calendar, seamless content creation tool and more. Try it for free. Plus, it’s a Minneapolis company.

Google Docs

Google Docs is a simple collaborative tool that’s useful for creating and editing content. You never spend time looking for the latest version of a document again. Once you try Google Docs, you’ll never go back to Word.




SEMRush is an all-in-one marketing tool kit for digital marketers. Its useful for conducting keyword research, competitive research, and campaign progress. Features include keyword research tools, backlink analysis, domain vs. domain, advertising reach, and more.


MOZ Pro is another all-in-one suite of marketing tools that allows you to understand your site’s visitors, audit your competitors, track campaign progress and more.



Yoast SEO

Yoast SEO is a WordPress plugin that lets you manage the technical optimization including connecting to Google Search Console and Bing Webmaster Tools, creating XML Sitemaps and optimizing the content on your site.



Agency Analytics

Agency Analytics is an all-in-one reporting platform that lets you track your SEO, PPC, social, and email all within one easy to understand dashboard.

Raven Tools

Raven Tools is a reporting platform that lets you execute site audits, backlink analysis, track SEO, paid campaigns, email, and more.


Google Products

Google offers an extensive set of free tools vital for content marketers, including:

Google Analytics useful for understanding how your visitors engage and interact on your site.

Google Search Console shows how Google crawls and indexes your site. It also shows backlink data, technical errors, and top search queries.

Google Data Studio turns your data into beautiful, easy to reach dashboards that are fully customizable, connect to a variety of data sources, and easy to share.

Google Campaign URL Builder lets you add campaign parameters to URLs so you can easily track your campaigns.

If you have more tools you love and want to share, send us a note with the "contact" button below or tweet to as @arcstone.

Topics: Technology, Content Marketing, Digital, Crash Course


Need more help with content marketing?

Talk with our experts! Send us a message and let's have a conversation on how we can help you.

Contact Us