You’ve worked hard to create and build a strong brand. Your brand sets you apart from the competition, increases awareness, builds loyalty, and so much more. Unfortunately, now, more than ever before, opportunists are finding ways to hack your brand and use it to their advantage. That’s why it’s critical that you protect your brand and all that it stands for.
Use these six steps to protect your brand identity.
1. Buy other versions of your domain name.
If your domain name is a .com, consider purchasing .org, .net, .info, etc. as well. This will keep others from taking advantage of your hard work. You can check to see if a domain name is available by going to Whois.net.
2. Claim your brand name popular social media platforms.
Even if it’s not your plan to have a presence on Twitter, protect your brand by securing your name there. There are lots of sites like NameChk.com that let you check username availability.
3. Copyright your logo and name
You can also make sure that others can’t use your logo or brand by filing a copyright. Visit https://www.copyright.gov/ to learn more.
Write brand guidelines, share them, and more importantly, make sure that everyone on your team use them. Brand guidelines will make sure that everyone uses your brand elements consistently and properly.
Your brand is much more than your logo. A strong brand can make or break your success. Taking steps to protect your brand will pay off long term.