On-Page Optimization Increases Ecommerce Store's Organic Traffic by 71% in 3 Months
By Joli Skow | February 2015
When a small store in Minnetonka, MN needed a big web presence for their online store, they came to the ArcStone marketing team with a need for, among other things, a solid on-page SEO strategy.
Gunstop sells reloading supplies online, and they have a large number of products in many categories. To increase organic visibility and click-through rates, we started by crafting compelling page titles and meta descriptions that would stand out in organic listings.
ArcStone also made other on-page improvements, such as optimizing brand pages and adding footer links to most popular items.
We immediately noticed an increase in organic traffic once we started hand-crafting the titles and descriptions.
Now that major site pages have been optimized, a content strategy can be implemented to continue expanding organic reach by bringing in qualified traffic through more long tail keywords, social networks and other relevant websites.In fact, organic traffic increased 71% in 3 months!
Topics: Case Studies, Digital Marketing
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