If you're finding your summer reading list has dwindled and you're ready for some early fall motivation, this curated list from our CEO, head of business development and marketing manager may be a good place to start. Here are a few of their picks and why these reads stuck with them above others.
Good fit for: Anyone in the business and/or digital world. These posts are written by top business executives from across the country. They cover anything from general business management to productivity, sales, and design.
Nugget that stands out: "My favorite post is this one regarding building your sales technology stack. This is applicable to every business unit, how can you leverage technology and automation to reach your goals faster?" – Jenna
Good fit for: Readers curious about growing successful businesses. Sivers has a talent for telling stories in a compelling way – "he never impulsively answers a question but rather often turns the question itself on it's head, in a way you've never thought of before." – Jenna
Nugget that stands out: "Businesses who operate authentically and in unique ways leave the greatest impression. He spoke of a story where after shipping a product, they asked the customer if there was anything else they could do for them. One guy requested a live squid, so his team packaged one up in a cooler and sent it across halfway across the world to the man's doorstep. The customer was obviously shocked and amused. This random extra step made a lasting impact and ended up going viral." – Jenna
Good fit for: People interested in psychology and how personality and words work. Marketing manager Jerod puts it like this: "I think about this book all the time! Well at least often. It's about this massive study that broke down the English language into five categories, based off of the big five personality types. People who have certain personality makeups, are prone to use and are more susceptible to hear certain words. They are therefore involved in an economy of words, where they are targeted by political messages. Yup, I read this book in college."
Nugget that stands out: "It's not what you say, it's what people hear. You can be precise with the tactical use of words and phrases this affects what we buy, who we vote for, and even what we believe in." – Jerod
Good fit for: Finding happiness in your day to day life
Nuggets that stand out: "There are a ton of good hacks for productivity and just being happy. Key takeaway? You don't strive for success to become happy - being happy enables you to become successful." – David
Let us know if you have any more recommendations by tweeting @arcstone.