Custom Reporting & Content Marketing: A Google Analytics Case Study

By Jenna Christensen | January 2016

HealthPartners was interested in making data-driven decisions about their marketing strategy. That’s why we recommended using Google Tag Manager with Google Analytics to track specific events and actions for each piece of content.

Google Analytics Custom Dashboard

ArcStone then worked closely with HealthPartners to distill this data and create meaningful high-level reports for internal use. These reports detail which marketing channels are driving the most engagements, what actions visitors are taking when they read specific articles, and give recommended next steps for content strategy. Detailed reporting helps our team to prioritize and maximize both our content creation and promotion efforts. 

Interested in how we can create insightful and interesting reports for your company? Contact ArcStone today. 

Topics: Case Studies, Digital Marketing