Crash course! One morning intensive in content marketing. Join us.

By Chloe Mark | March 2018


Time and again we've seen how content marketing impacts businesses. And we've been able to share this cool experience with clients, watching some of them go from skeptics to believers. Now we want to teach more marketers and business people how this works and what your next steps can be. Join us next Wednesday, March 14th to learn more!

Why Content Marketing?

Content marketing costs less than half of what traditional marketing does and generates three times as many leads. – Demand Metric

We have been believers in content marketing since the get-go. This strategy allows you to help people through informative and free content, while it then also attracts the right users to your business. 

However, the initial investment is daunting for some. To build up content, it takes a solid workflow and commitment from you and your team to follow through on the writing, publishing and sharing. Then to see leads and even generate sales, you need an understanding between you and your sales team with a structure to execute your next steps.

A lot to consider, right? That's why we are offering an intensive with experts that have done this process hundreds of times. All you need to do is register and be here next Wednesday morning. 


Content Marketing Crash Course


ArcStone office. 2836 Lyndale Ave S #132, Minneapolis, MN 55408


March 14th, 2018


  • 8:30 – 10:30 AM
    • The why and how
    • Strategy and planning
    • Building your team
  • Break: 10:30 – 10:45 AM
  • 10:45 – 11:30 AM
    • Promotion and measurement
  • 11:45 AM
    • Conclusion and Q&A

Ready to go?

Space is limited! Register for the course now!



  • David Carnes, CEO of Arcstone (LinkedIn)
  • Lisa Hirst Carnes, VP of Marketing (LinkedIn)
  • Nick Longtin, Interactive Content Marketing Specialist (LinkedIn)

Topics Covered:

In this crash course you will learn:

  • Why content marketing matters
  • How content marketing works
  • How to develop a strategy and plan
  • Best practices for executing your content marketing
  • How to measure your results

Key takeaways:

We want you to walk away with a solid understanding of how content marketing can impact your organization, our proven-framework for moving forward and an excitement to get started. 

Topics: Inside ArcStone, Digital Marketing