Here are a few behaviors you can use as custom audiences. People who...
have visited your homepage
have engaged with specific blog categories
signed up for your newsletter
went to the sign up for an event or make a purchase funnel but never completed the action
are past customers that you’d like to re-engage
Re-engaging people who have already engaged with your brand, are further down the funnel and more likely to convert will most likely reduce your cost per click, increase your click-through rate and decrease your cost per acquisition.
If you want to boost your website traffic quickly and easily, consider running a content discovery campaign. Get help with your setup and management by reaching out to our team.