For those who don't know, this is an excerpt from The Nerdy Nonprofit. our monthly email focused on nonprofit marketing and technology. It's a simple, easy-to-read digest of timely articles and events that we want our nonprofit clients and friends to know about. Our hope is that you'll find at least one gold nugget in each email that can really help you professionally and/or personally.
Please subscribe if you're interested. We want to share the love!
In the nonprofit world, it's likely that you wear a lot of hats. In fact, you might be the director of development/communications/marketing. Unfortunately, this means that online marketing often falls to the wayside. Here is an interesting approach to add some consistency to your weekly tasks and stay active online, written by Well Done Marketing.
Join us at ArcStone Headquarters on September 17th for a Nonprofit Tech Talk. Lisa Hirst-Carnes will be giving a short presentation on how to create audience personas and use them to determine your strategy, tools and technology. There will be free drinks and great conversation. We'd love to have you.
You don't often hear 'nonprofit' and 'start-up' used in the same sentence. However, this nonprofit, Watsi, is venture backed, based in Silicon Valley and applies growth hacking principles to their marketing. There is lots to be learned from their campaign targeted to increase participation in their monthly giving program, the Universal Fund.
This post has been in our top 10 most viewed for the past few months. Did you know that of nonprofits that have ad grants, they only use $300 out of $10,000/month on average? We have tactics to help you better leverage your AdWords campaigns, whether you have a grant or not.
Let's be honest, email rules our lives. You might roll your eyes at the concept of 'inbox zero' but Lisa offers a few realistic strategies to help you accomplish the ultimate goal. Personally, I use a tool called Followupthen to clear my mental inbox and have emails resurface just when I need them.