ArcStone Debuts First Off-Site Group Training

By Sydney Franklin | January 2019

Nick Longtin and Sydney Franklin, two of our very own ArcStone employees, took their Crash Course training skills all the way to Mobile, Alabama for the 2019 National Tractor Parts Dealers Association (NTPDA) Conference. Together, they presented a 4-hour keynote on advancing online presence, enhancing your website, designing for UX and selling online through eCommerce platforms.


The NTPDA is a tight-knit group of parts dealers who work together to solve common challenges within their industry. Nick and Sydney were asked to join the event and help the NTPDA members identify their unique online marketing strategies as well as provide them with essential marketing tactics for finding and retaining new customers.

Highlights of the Event

This event was truly a remarkable experience for the ArcStone duo. Some of the major highlights included being surrounded by successful, motivated, and fun individuals and sharing an amazing meal with all of the attendees.

The food was definitely Sydney’s favorite part - aside from wearing heels for three days. Nick’s particularly favorite part of the trip was not only connecting with several association members but also drinking a hard to find beer: Yingling. Major kudos to Mobile, Alabama for hosting such a wonderful event!

The trade show and conference event were filled with many NTPDA members and their partners as well as another incredibly dynamic keynote speaker, Karen McCullough. Her presentation “Going Beyond the Brand” focused on customer and employee engagement in conjunction with establishing a strong brand which was the perfect lead into Nick and Sydney’s presentation.



This 4-hour keynote sparked several questions, some of the most common were:


  • How do you effectively and consistently drive traffic to your store?

  • How do you make your products highly visible in search engines?

  • How important is it to keep your website updated?

  • What is content marketing and how do you get started producing content?


These were all excellent questions that Nick and Sydney were happy to answer. The two provided guidance and actionable steps to take for their audience.  These common questions help inform our team on what future crash course topics to cover. 

ArcStone holds several crash courses a year on a variety of different topics. This was the first of many traveling Crash Courses with ArcStone and it couldn’t have gone better.

Interested in attending one of our crash courses at our Minneapolis-based office? Check out our upcoming crash courses now and register!


Topics: Inside ArcStone