Most of us fastforward through commercials to get to the good stuff. But the first time I saw two characters dancing through city streets in a snowy scene, I dropped what I was doing to sit and take it in. Apple's holiday commercials always catch such attention – I've even had long conversations about a few of them. Beyond just their advertisements, their overall marketing strategy does it best. There are a few key takeways of Apple's marketing strategy which we should all take note.
This infographic, sent to me from Ellie Summers of The Website Group, consolidates several of the best marketing lessons we can glean from the master.