Do you really need a new website for 2020, or do you think you can put the investment off for another year?
Many business owners ask themselves this question at the start of a new year. Often, people come to us admitting they would like to freshen up their web presence but worry the costs will cause them to feel the pinch in other areas.
Businesses are unique, so there isn’t a single answer that’s going to work for every company or situation. There are always trade-offs and extenuating factors (such as business cash flow, new competitors, etc.) to consider.
However, we also see business owners that sometimes delude themselves when trying to put off the inevitable. With that in mind, here are four reasons you need to make some major improvements to your website before it’s too late.
Reason #1: Your Company’s Website Looks Outdated
Did you know that the average visitor to a web page will only spend 3 seconds before taking their attention (and spending power) elsewhere? Website engagement studies have shown that visitor attention spans are decreasing. That means you have to impress prospective customers right away or risk losing them. If your pages were designed a decade ago, or just look outdated, it’s going to hurt your credibility and keep you from getting conversions. Luckily, it’s never been easier to freshen up a tired layout, so don’t hold onto a design that’s lacking in curb appeal.
Reason #2: Your Web Pages Perform Slowly or Produce Error Messages
Website speed and performance are both equally important. Because you only have a few seconds, you need your pages to come online quickly so you can make the most of them. In the same way, we have all become more aware of the risks to our data that come with visiting the wrong websites. If your site is not kept up to date and produces error messages, that’s a problem. Even if the errors aren’t security related, potential customers are going to run in the other direction.
Reason #3: Your Layout Is Not Mobile Optimized
Experts think that two-thirds of all internet traffic will originate from phones and tablets in 2020. Whether that statistic holds up or not, it’s clear that a growing majority of people online are looking for mobile-friendly web solutions. If they can’t find what they’re looking for on your website or even access it in the first place, that’s going to hurt your bottom line. To put it another way: If you don’t have a mobile-compatible business website, then you should be looking to make improvements today.
Reason #4: Your Sales Figures Tell a Grim Story
We saved the most obvious sign that you need a website redesign for last. As important as things like aesthetics, performance and mobile compatibility are, the top symptom of a failing website is an underperforming business. If you aren’t getting as many leads or sales as you would like, then you should be looking for ways to improve things. In most cases, that will include upgrading your website and that’s where we shine. Our work with Genoa Healthcare led to 80% more sales leads.
Looking for Smart Answers to Your Marketing Challenges?
Making improvements to your business website or online marketing plan doesn’t have to mean breaking the bank or getting rid of what’s working. Sometimes a fresh eye, a new approach, or a customized strategy for your business is just what you need. That’s where our creative team comes in. We aren’t just great at drawing marketing pieces — we also know what it takes to help your business grow. Contact us today to schedule a free consultation and learn more about how we can help your business start the decade off right.