Already Behind On Your 2014 Web Marketing Goals?

By Lisa Hirst Carnes | January 2014


Do you already feel like 2014 is getting away from you, and that all the great plans you made for Web marketing are slipping into the realm of "wishful thinking"? Business goals can be similar to New Year's resolutions, by the end of January they've often fallen by the wayside.

We know a lot of business owners and executives are going through the same thing because we hear from them all the time. The fact of the matter is, most of us start out every new year with big plans, but those only last until the day-to-day pressures, demands, and budgets of running the company throw cold water on our faces.

When you stop to consider it, though, the biggest issue isn't usually that business owners don't have the time or money to get things's that they never sit down to create achievable Internet marketing plans in the first place. That is, some clients are so ambitious that the whole project becomes overwhelming. Ironically enough, it can actually be more productive to start small than it is to dream big.

Follow these tips to revitalize your 2014 goals:

  1. Identify your top three goals. Limit yourself to three, that way you won't be overwhelmed right out of the chute.
  2. Make sure these goals are in a place that you can see them EACH and EVERY day. This is important. Seeing your goals every day forces you to check-in regularly.
  3. When you're making your daily list, confirm that your list moves you forward to attaining your goals. Always connect your daily tasks to your overall goals.

Right now is the perfect time to start re-imagining your 2014 web marketing goals. The more buried you feel with overdue tasks and unfulfilled commitments, the better. Stop and consider what you can do today or this week and make sure it connects to your goals. Your goals may not be as lofty as they were in late December, but they will most likely be more achievable.

How can we help you reach your online marketing goals this year?

Topics: Digital Marketing, Business