Sayonara, 2013, and hello to you, 2014! As we celebrate the beginning of another year, it's always fun to look back on the one we're saying goodbye to. Our top 10 blog posts of 2013 were very diverse - some useful, some funny, others insightful. Take a look back with us at ArcStone's 2013!
1. PDF Optimization Basics for SEO
Many, many websites link to PDFs. Whitepapers, product manuals, brochures, and more important content often resides in PDFs. Just like your website, PDFs can be optimized for SEO. This post explains the best practices for PDF optimization.
2. Taking the Plunge into Google AdWords - Part 1
AdWords and PPC can be a very confusing to set up and manage. Lisa, who is AdWords Certified (aka a Google Partner), wrote this overview and setup post for those setting up a campaign.
3. ArcStone Introduces the iGlasses
In this April Fools' Day prank, we debuted our invention, the iGlasses: the glasses that hold your phone right in front of your eyeball. This is something you have to see to believe.
4. Behind the Scenes at ArcStone: WordPress and Symfony
In this developer-written yet easily understandable post, Patrick reviews that back-end frameworks (WordPress and Symfony) that are used here at ArcStone.
5. AdWords Enhanced Campaigns: What's All the Buzz About?
When AdWords announced enhanced campaigns, it generated a lot of buzz (as Google seems so good at doing). The update helps you reach people across devices within one campaign, among other things. Read Lisa's overview here.
6. How to Optimize Your YouTube Videos & Channel
As you may have noticed, YouTube videos show up in everyday Google searches. If you want yours to show up there and/or be easily findable within YouTube, you must optimize your channel. Here's how.
7. How to Implement Authorship Structured Data
Adding authorship structured data in your content can help it stand out in the SERPs, since people are more likely to click on the result with the picture by it. Read Lisa's guide to setting it up.
8. The World's Deepest Garbage Can
How do you get people to walk 10 extra steps to throw their trash in the can instead of on the ground? Well, make it fun, of course! Patrick takes us through the fantastic world of refuse tossing in his post.
9. What is a social media strategy, and how do I make one?
What? I can't just make a page for my company or brand and post random stuff and people will come? Nope - excelling at social media is all about having a strategy. Here's how to create one.