Does Your Technology Work for You, or do You Work for Your Technology?
ArcStone sat down with one of our favorite partners, Pat Schuler, to discuss how technology impacts business - yesterday, today, and into the future.
It's hard to imagine a
productive day without some kind of technological support. Have you found yourself asking if some of
these tools we use to communicate faster are actually helping us get more
done? Pat Schuler, founder of The Gemini Resources Group, offered her take
on how technology has changed the way we do business.
"10 years ago, you talked to people on the phone," said Pat. "Now,
it's a challenge to make that personal connection. We come in to the office,
open our email, and see 50 to 500 new emails in our inbox. The demands of Email and IM can suck up our
day."
Pat's three-step Action Plan::
- Check email for
the first time after 10:00 AM. "My
clients find this doubles their productivity for the day."
- Schedule your day
instead of being reactive to everyone else's demands. This includes blocking out 2-4 times for
email, returning calls, prospecting, etc.
- Give yourself
permission to let calls and emails roll through when you need to focus on a
project or important meeting.
How does Pat envision the
future? "We're seeing a growing demarcation between those who are servant to
technology and those who make their technology serve them. It's important to start taking steps today to
ensure you are the master."
How Technology Has Changed the Way We Sell
Pat has over 25 years of
experience in the sales industry, much of which has been in the technology
field. Her 9-year-old company, The
Gemini Resources Group, focuses on helping small-to-medium business owners and
sales executives fill the critical gaps in their teams' skills to make a direct
impact on the bottom line (typical average increases from 17% to 37%) in 9
weeks..
The model looks like this:
People
Skills + |
Sales
Skills + |
Management
Skills + |
Critical Mental
Stance Skills + |
= |
Substantial
Revenue Growth |
How Pat Uses ArcStone Services to Help Grow Her Business
Pat currently uses ArcStone's eBrochure Pro email marketing to
help her generate online leads and build a solid base of clients who continue to do business with The
Gemini Resources Group. Her goal is to
use web technology to create touch points and deliver value to her client base.
If you'd like more information on Pat Schuler or The Gemini Resources Group, please visit her website at www.geminipro.com.
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