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We’ve written about structured data and leveraging authorship to improve online visibility on the ArcStone blog before (here!), but we thought we’d do a brief step-by-step guide to simplify the process. First, a little context: authorship connects authors to their content and helps establish credibility while building a body of work on the web. Using [...]
In the world of web content, PDFs are the underdog. Although PDF files like white papers, product manuals, and brochures usually contain relevant, useful information, they are often overlooked and under-optimized. Search marketers continue to debate the value of PDF optimization, but search engines like Google and Bing insist that most PDF content is indexed, [...]
In January, Facebook announced a new feature called “Graph Search.” Greeted with inquisitive buzz from news media, everybody had an opinion, from the The New York Times to local newspapers to niche technology publications. The big question: Would Graph Search replace Google? The jury is still out on that one, but the popular answer seems [...]
The growth of YouTube has been explosive, with more and more videos added every minute. Now more than ever it’s important to properly optimize your YouTube videos so users can find them and easily access your content. In this blog post I’ll give you some tips on making your videos more visible in YouTube and [...]
If you’re looking for a quick way to jumpstart your visibility online, you may want to think about starting a Google AdWords campaign. Google AdWords can be an effective way to augment your other marketing tactics. It’s also a great way to give specific products or services an extra boost. What is AdWords? AdWords [...]
Here at ArcStone, we love writing for or blog. But finding the time is never easy! However, when we did have the time in 2012, we came up with a couple neat ones. In case you missed them, here’s a recap of our 5 most popular blog posts of 2012. They’re all over the board! [...]
Recently, I checked my Twitter feed and saw a Tweet from Javelin Strategy, sandwiched in between Tweets from my best friend and my favorite magazine. I don’t follow Javelin Strategy. I don’t know what Javelin Strategy is. Or, I didn’t a few days ago. Now, I can tell you that Javelin Strategy is a financial [...]
So, you’ve spent countless hours designing your app, putting time and thought into it; now you need a way to get people talking about your product. Outside of talent, hard work, and chance — by being in the right place at the right time, succeeding at building an app that will take off can [...]
When I first started going to college for web design in 2007, there were definitely different web practices that I was being taught that have all but gone the way of the buffalo: using tables to layout sites, HEAVY flash usage, putting classes on almost all elements instead of using descendants, animated gif backgrounds (just [...]
So you’ve heard a lot about how important content is, lately (especially if you read this blog). Guest blogging, your own blog, infographics, compelling images, content this, content that. You started updating your site and your blog in earnest, but you’ve slowly run out of ideas. You can only write about so many things within [...]
