CHALLENGE: Metro Dentalcare had been a leading dental practice for 40 years with over 30 locations in the Twin Cities area. Now they were ready to implement a "virtual office" that was as flexible and friendly as the offices it represented.

THE RESULTS:

Informative, functional website. The new web site is user-friendly with informative and relevant web writing. It contains a comprehensive, easy-to-understand list of services for clients to browse through and learn about, as well as expert dental advice.

Increased visibility and traffic. Now Metro Dentalcare ranks within the first 3 pages of Google results for over 50 targeted keywords. Online press releases and other search engine marketing techniques have broadened Metro Dentalcare's audience and generated interest in pressing subjects such as oral cancer awareness. Search engine marketing has increased Metro Dentalcare's online visibility, allowing for developing positive alliances with champions in oral health such as the Oral Cancer Foundation.

Online appointment requests. ArcStone built in an interactive map so that users can locate clinics, learn about services offered at each location, and make appointment requests online.

Streamlined administrative functions. ArcStone implemented an employee-only section of the website to help the business streamline management.