I think we can all agree spring is the best time to go through closets and garages and get rid of junk. It just feels good! But after you do so, what are you left with? Our advice this Monday: get rid of those tools you aren't using, and try some fresh ones. Here are a few to help with SEO, design and overall strategy.
When it comes to SEO, you need the insight of tools to understand your feild and your competitors. It'll help determine what your content says and what phrasing you use when saying it. These can also help you track progress, and we all know "you are what you measure." At ArcStone, we can personally attest to a few of these – Ahrefs, Semrush, BuzzSumo. Find more here »
As designers (or marketers who have to understand design), determining font combos can take way too long. By using some of these tools you'll be able to see how your fonts look before downloading them.
When it comes to starting a project – both in a marketing role and in life – rather than simply asking someone for help, you'll want to try this method. It helps you hone in on your project needs rather than leaving it all ambiguous. People will feel much more willing to help if they know what the commitment level is.