Protecting your brand identity

By Chloe Mark | March 2018

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You’ve worked hard to create and build a strong brand. Your brand sets you apart from the competition, increases awareness, builds loyalty, and so much more. Unfortunately, now, more than ever before, opportunists are finding ways to hack your brand and use it to their advantage. That’s why it’s critical that you protect your brand and all that it stands for.

Use these six steps to protect your brand identity.

1. Buy other versions of your domain name.

If your domain name is a .com, consider purchasing .org, .net, .info, etc. as well. This will keep others from taking advantage of your hard work. You can check to see if a domain name is available by going to Whois.net

2. Claim your brand name popular social media platforms.

Even if it’s not your plan to have a presence on Twitter, protect your brand by securing your name there. There are lots of sites like NameChk.com that let you check username availability.

3. Copyright your logo and name

You can also make sure that others can’t use your logo or brand by filing a copyright. Visit https://www.copyright.gov/ to learn more.

3. Monitor your brand.

Enlist tools like Social Mention, Google Alerts, and Image Raider to monitor your brand.

Pro tip:

Monitoring mentions of your brand reveal opportunities for building links to your site.

4. Regularly audit who is linking to your site.

Poor quality backlinks not only reflect poorly on your brand, they can be detrimental to your SEO efforts. We like SEMRush.com, Moz.com, and Google Search Console for reviewing backlinks.

5. Establish brand guidelines.

Write brand guidelines, share them, and more importantly, make sure that everyone on your team use them. Brand guidelines will make sure that everyone uses your brand elements consistently and properly.

Your brand is much more than your logo. A strong brand can make or break your success. Taking steps to protect your brand will pay off long term.

Topics: Marketing Strategy, Digital, Branding & Messaging

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