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December 21st, 2012
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FILED UNDER Culture

Your Brain at Work by David Rock was the first choice for Arcstone’s book club. Over lunch, topics were brought up and debated on about Rock’s book that is part fiction, part science. Your Brain is broken up into scenes which dissect different subject matters of neuroscience. The approach David uses when writing to talk [...]


December 19th, 2012
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FILED UNDER Culture

Here at ArcStone, the holidays mean it’s time for the annual holiday party. This year’s party was chock full of good food, great company, lighting ourselves on fire, and some hilarious white elephant gifts. Please enjoy this awkward holiday photo, featuring a couple of those gifts. Happy Holidays, everyone! Related Posts: ArcStone Highlights of 2008 [...]


December 13th, 2012
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FILED UNDER Design, Development, Reviews

24 Ways is an annual web design and development blog series that I like to follow. There is a new post every day until Christmas, so it’s like an advent calendar for web geeks. The topics range from user experience to code, so there is something for everybody. Check it out. Related Posts: Christmas Eve [...]


December 3rd, 2012
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FILED UNDER Marketing

Good websites grow. New services or products come up, new pictures are taken, a hot industry topic comes up that you write about, etc. Generally, that growth is a good thing, as good content attracts good traffic. That said, good content ages. It’s easy to let aging happen to website content, without being proactive about [...]


November 20th, 2012
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FILED UNDER Design, Development, Reviews

For the last couple weeks I’ve been working on my first commerce site here at ArcStone. The platform we chose for this project was BigCommerce, which, as far as I understand, is the best option. Since I work mostly on WordPress sites, I like that BigCommerce has similarities to the way that WordPress is set [...]


November 19th, 2012
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FILED UNDER Development

In the last 2–3 years HTML5 has emerged as a new standard in web technology. HTML5 introduces new semantic HTML elements (e.g. <header>, <article>), and redefines non-semantic elements considered to be off limits in XHTML. Take the <b> element for example. In XHTML, <b> is considered presentational markup and should be replaced by the more [...]


November 16th, 2012
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FILED UNDER Marketing, Social Media

In the first six months of 2012, Google brought in more revenue than the entire US print industry – 20.8 billion vs. 19.2 billion.  This is an obvious sign that organizations are focusing more than ever on digital advertising over printed ad formats.  Now I’m a browser-thumping Internet evangelist if there ever was one, but [...]


November 14th, 2012
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FILED UNDER Culture

3LCD or DLP?  SEO or PPC?  WTH or WT? Whatever your industry, acronyms aren’t  in short supply.  Intended to make communication more efficient amongst specialists in the field, they sometimes leave those of us “not in the know” nodding in acknowledgement and then secretly Googling them later.  These are the times to call on your [...]


November 9th, 2012
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FILED UNDER Culture, Design, Development

I’m a huge Bill Evans fan so I will take any opportunity I can to listen to him play and share his music.  I was delighted to find him talking about his creative process in a way that dovetails perfectly with a cultural attitude predominant at ArcStone – strive to create a rock-solid, simple and [...]


November 1st, 2012
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FILED UNDER Design

“Responsive Design” has become a popular phrase in the web design industry. The definition of this phrase tends to get mixed up with other vague terms such as “adaptive” and “mobile-friendly,” which can make communicating project goals difficult. So what is responsive design? Responsive design, as it applies to the web, was coined by the [...]