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Imagine you are the groundskeeper for a public park, and you have a problem: despite plentiful, conveniently placed garbage cans, your visitors still throw their trash on the ground. You add more trash cans: nothing changes. You huff and puff about personal responsibility, civic duty and the common good, but it gets you nowhere. The [...]
Happy International Women’s Day! Since the early 1900s, International Women’s Day has been one of America’s most celebrated holidays. Well, okay, that’s a lie. International Women’s Day is just a regular day for most people. However, this year, conversations about International Women’s Day have followed a new theme, and it’s one we love here at [...]
We’ve written about structured data and leveraging authorship to improve online visibility on the ArcStone blog before (here!), but we thought we’d do a brief step-by-step guide to simplify the process. First, a little context: authorship connects authors to their content and helps establish credibility while building a body of work on the web. Using [...]
One of our beloved clients, T Companies, is looking to hire. We love working for Tom Burke, their President and CEO. This will be a great job for the right person. If you’re interested please send your cover letter and resume to dcarnes(at)arcstone.com. Here’s the job description… – We are seeking a well-rounded web developer [...]
In the world of web content, PDFs are the underdog. Although PDF files like white papers, product manuals, and brochures usually contain relevant, useful information, they are often overlooked and under-optimized. Search marketers continue to debate the value of PDF optimization, but search engines like Google and Bing insist that most PDF content is indexed, [...]
Earlier this month, Google announced a serious upgrade to AdWords called Enhanced Campaigns. According to Google, “This is a first step to help you more simply and smartly manage your campaigns in today’s multi-device world.” Of course, in typical Google fashion, AdWords is ALWAYS evolving but this update is truly a game changer. Does this [...]
In January, Facebook announced a new feature called “Graph Search.” Greeted with inquisitive buzz from news media, everybody had an opinion, from the The New York Times to local newspapers to niche technology publications. The big question: Would Graph Search replace Google? The jury is still out on that one, but the popular answer seems [...]
The growth of YouTube has been explosive, with more and more videos added every minute. Now more than ever it’s important to properly optimize your YouTube videos so users can find them and easily access your content. In this blog post I’ll give you some tips on making your videos more visible in YouTube and [...]
If you’re looking for a quick way to jumpstart your visibility online, you may want to think about starting a Google AdWords campaign. Google AdWords can be an effective way to augment your other marketing tactics. It’s also a great way to give specific products or services an extra boost. What is AdWords? AdWords [...]
Here at ArcStone, we love writing for or blog. But finding the time is never easy! However, when we did have the time in 2012, we came up with a couple neat ones. In case you missed them, here’s a recap of our 5 most popular blog posts of 2012. They’re all over the board! [...]
