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Landing Page Update Makes Visitors 2-3 Times More Likely to Convert

By Jenna Christensen | December 2014

Meshbesher & Spence is representing people affected by the Stryker Rejuvenate hip replacement recall. We created a landing page at StrykerGlobalSettlement.com to target people harmed by the Stryker Rejuvenate hip replacement products.

ArcStone created several landing page versions with different messaging and tone to assess what the target audience most responded to. 

With this data, we made continuous updates to our primary landing page to increase conversions. Once we had a well-performing page, we A/B tested a couple different options.

 This is the control.

Screen_Shot_2014-12-23_at_1.05.29_PM

 This is the test after adding video above the fold.

Screen_Shot_2014-12-23_at_1.05.53_PM

 

Key Findings

People prefer watching over reading, especially when it comes to complex topics. Visitors who watch video also stay on the site longer than those who don’t see video.

Learn more about ArcStone + HubSpot Capabilities here.

Topics: Web Design, Marketing Strategy, Case Studies, HubSpot

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