Google penalizing ads (again), retargeting mid-funnel leads & innovative ways to attract new leads
By Chloe Mark | June 2017
People are growing impatient: from ads to email campaigns and the overall way you reach out to them, old tactics are showing fewer results. These three posts point out changes in the digital marketing space and what you should know as you start out your marketing week.
"Last Monday, Google announced that it would further crack down on websites that feature intrusive ads..." They're not doing away with ads completely as they recognize the importance of this as a money generator. However, they are changing ad standards to maintain higher-quality, less-intrusive ads.
Forms aren't what they used to be. People are tired of email and are especially tired of handing over their address to you. How can you still get the middle-funnel leads to come to fruition? Use some of the tactics from Kissmetrics.