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Fonts are a big part of design, and typesetters are a rare set that take their jobs very seriously — remember the documentary Helvetica? All joking aside, fonts are a large part of our subconscious, evoking emotions that we may not realize until we sit and ponder the composition of a poster or sign. There [...]
20 years ago today, the first website went live on the World Wide Web. The World Wide Web was invented at the European Organization for Nuclear Research, known as CERN, to facilitate easy document sharing among physicists around the world, and it’s hard to think of any other technological advance that has changed our lives [...]
You’ve probably heard (far too many times by now) about social media strategy, and its importance to your overall marketing strategy. When you search “social media strategy,” you may find yourself instantly lost in the sheer magnitude of information. There are articles, blog posts, infographics, and videos from many sources, which you don’t know the [...]
For many business owners, social media marketing feels like a puzzle: on the one hand, hundreds of millions of people are using social sites on a daily basis; on the other, there aren’t a lot of proven ways to attract customers from social media other than pay-per-click ads on Facebook or promoted posts on Twitter, [...]
If you haven’t seen this commercial from Kmart, you’re in for a chuckle. The company uses the proximity of the word “ship” to another choice 4-letter word to their advantage to explain their ship-to-store services in a memorable, viral kind of way. So, what do you think? Have they gone too far, or is their [...]
ArcStone is excited to announce our new product, the iGlasses. iGlasses will revolutionize the way people use their smart phones, and run into things. Unlike Google Glass, iGlasses uses your existing smart phone in an entirely new way. Our amazing new technology transforms your iPhone into a wearable eyesore that makes using apps, watching videos, [...]
At this very moment, an ArcStone client is in the conference room being trained on how to use the content management system (CMS) for his new web site, which will go live in just a few short days. These trainings are a regular occurrence here, and it got me thinking that blog readers might be [...]
Matt Cutts, who has developed a reputation as being Google’s unofficial spokesperson for algorithm updates, recently mentioned at SXSW that one thing to look out for in the future is a de-emphasis of what he called “low-quality merchants” in search results. In other words, if Google doesn’t think your e-commerce store is reputable, then it [...]
You may not know it yet, but you are already intimately familiar with the concept of a “GUI.” GUI (pronounced “gooey”) stands for “Graphical User Interface,” and it is the term used for describing the part of any software or application that you can see. The icons that you click or tap, the mouse pointer, the windows, [...]
Imagine you are the groundskeeper for a public park, and you have a problem: despite plentiful, conveniently placed garbage cans, your visitors still throw their trash on the ground. You add more trash cans: nothing changes. You huff and puff about personal responsibility, civic duty and the common good, but it gets you nowhere. The [...]
