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ArcStone Blog: Our public forum for shining light on the tech we use and the culture we love.

Dislacktion

What’s dislacktion? That’s what happens when someone interrupts what you’re doing with a Slack ping.  - John Kyllonen

This past Monday morning at the ArcStone staff meeting I went on a 10-minute ambling rant about Slack, social media in general and the dangers of working in a state of continual distraction.

I wanted to take a few minutes and attempt to deliver the same message with more clarity and less ambling rant. It is my hope that this will be useful to my fellow ArcStoners, will give our blog readers something to ponder and (most honestly) serve as a reminder to myself to stay focused on what’s important.

Topic: Who is ArcStone?

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Rebranding strategy: Where do you even begin?

Rebranding is difficult. Remember New Coke or The Hut? It's likely you don't – those brands failed miserably. If you don’t roll out your rebranding campaign with a thoughtful plan, your initiatives will most likely fall flat or worse yet, damage your image and undo the positive work you’ve done.

Topic: Marketing Strategy

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Mobile menu design: What options do you have?

If you or your business is considering redesigning your website, one of the most impactful design choices you can make is an optimized navigation bar. This important decision process gets all the more tough as there are more mobile menu design options than you might think.

Topic: Web Design

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Tuesday Tip: Learn from the the best. Targeted email marketing lessons from theSkimm.

Whenever I mention theSkimm to friends or coworkers who also receive it, I get a similar response. Something along the lines of, "I always check that email - I love it!" or "now I actually read the news!" Wouldn't you love if people said that about your email newsletter? Well, there's no reason they shouldn't. Today's tip: Create a more targeted email marketing newsletter. Our case study: theSkimm.

Topic: Tuesday Tip

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Marketing book recommendations to read this season (+more)

The marketing realm is ever-evolving and it can feel impossible to keep up. Luckily there's resources that help us stay on top of the latest ideas from the top dogs. Find marketing book recommendations, highlighted stats on the latest in video and social, and the next trends that may change your analytics in the next 5 years.

Topic: Marketing Strategy

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Your outdated website is costing you time & money: 4 questions to help create urgency for a website redesign.

Tight budgets and many competing priorities can make it easy to hold off on rebuilding your website. The high cost of a website design just doesn't always seem worth it. However, organizations rarely stop to think what the daily or yearly costs associated with having a less than stellar website really are.

Topic: Web Design

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How to start a successful blog – one that actually reaches your audience

Remember when blogging was new? I do. In fact, I remember hearing the word “blog” and thinking how funny it sounded. One of the first blogs that I remember was Open Diary. People used OD to share their lives online. In the late 90s, this was revolutionary and kind of mind blowing. Now, it’s downright quaint. Let's fast forward two decades and reassess what it takes to make your blog a successful one.



Topic: Marketing Strategy

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Tuesday Tip: Create a content marketing strategy that speaks to your audience.

Valentine's Day is a day of love. For some, corny cards and the clash of red and pink can be what it's all about, but for many, the Valentine's we remember most are genuine and personal. The same can be said for content marketing. The best content marketing strategy is one that works to engage a target audience. To write in an engaging way, the content should feel like it's coming from people that know the reader's pain and genuinely care to help. If you're realizing your content strategy isn't working, and it doesn't quite do this, it may be time to build a content strategy that does.  

Topic: Tuesday Tip

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"The top ideas shaping design this year" (+more)

As Bob Dylan likes to remind us, "Times they are a changin.'" We're only a month and a half into 2017 and yet design, social and general marketing strategy is already evolving. Here's the latest to keep you up to speed this Monday.

Topic: Marketing Strategy

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ArcStone Spotlight: Chloe Mark

Chloe Mark

Title: Digital Marketing Strategist & Designer

Start date: 7/6/15


Topic: Who is ArcStone?

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Tuesday Tip: Why you should reconsider Snapchat advertising [Infographic]

Many of us with tighter marketing budgets are weary of the posts that encourage us to use Snapchat advertising. We see the headline and say "that's not for my business" or "we can't afford that." However, the potential for success with Snapchat for your business is high, especially if you use it for the right audience and with a strong strategy. Tuesday tip: Reconsider trying Snapchat advertising. 

Topic: Tuesday Tip

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"104 Email Marketing Myths, Experiments & Inspiring Tips" (+more)

You don't need to make sweeping changes to see big improvements. Sometimes you just need to do some experimenting. Here are three marketing-oriented posts to inspire us to a/b test, reassess and innovate. Try these with your current strategy and determine next steps to see some bigger changes.  

Topic: Marketing Strategy

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