Forget what you’ve heard! The infographic is not dead! Oh sure there are bad designers out there doing their best to try and kill it, but the infographic remains the best way to communicate complex information quickly and clearly.
A good infographic can increase traffic to your website.
Since 2008 the number of searches for the term “infographics” has increased exponentially. Infographics can help your company with its social success online. Making your infographic embeddable allows people to share and re-post the image to social media sites like Facebook and Twitter. It is also helpful to create social sharing buttons in your infographic that will allow your visitors to easily Tweet or share a link to your site.
Infographics are a great way to build brand identity. As more and more people view and share your infographic they will be sure to notice the brand logo you have appropriately placed within the design. It is also best to use relevant data in your infographic, making it more accessible within search engines.
Lastly, a successful infographic creates alot of links by being shared or adopted by other users. It is easier and more engaging to share an infographic rather than a blog post full of text. It is the propensity to be shared that makes the infographic such a powerful SEO and marketing tool and its visual appeal makes it that much more fun to share. We are, after all, visual creatures.
Brothers and sisters the infographic is not dead! Viva la infographic!
Check out Arcstone’s infographic work!